Agencies love a clean dashboard. Founders care what landed in the account. Those are not the same number. I build and run the ads on what hits your bank, scaling the campaigns that earn and starving the ones that quietly bleed.
I run ads for founder-led brands across the US, UK and Canada. Two of them, anonymized, with numbers pulled straight from the account.
Twelve months in the account: $108,438 into ads, $1.21M back out across 596 orders. The trick wasn't a magic campaign. It was reporting brand and non-brand separately, scaling the winners on profit, and refusing to cut the campaigns that looked expensive but were actually feeding the rest. Revenue is up +146% year on year.
A brand-defense and Canada-led structure, rebuilt so the high-intent searches got the budget and the tire-kickers didn't. In a strong month it returned 7.6x, the kind of month that earns its own commission. Built to hold up, not to flatter one screenshot.
No black box, no junior handed your account. The person who audits it is the person who runs it.
Before spending a dollar more, I pull the search terms and find the budget quietly draining into clicks that never buy. Usually the fastest win on the table.
Brand and non-brand reported on separate lines. We grow the campaigns that hit your bank and pull back the ones that only look good in a deck.
A short walkthrough every Monday, in plain words, on what changed and why. You always know what your money is doing.
Tell me your store and roughly what you spend a month. If it's a fit, I'll show you where the budget is leaking before you ever pay me a thing.
Send me a brief